Expert aging-in-place guidance for your family
Stop Guessing What Your Aging Parents Need
Get a personalized aging-in-place plan from experts who've done this hundreds of times. One assessment. Clear recommendations. Peace of mind.
You're drowning in options - and terrified of choosing wrong
The $600 fall detection system that might sit in a box unused. The 5 different iPad tutorials that contradict each other. The scam protection software you're not sure will work. The Amazon reviews that don't tell you which one actually makes sense for YOUR dad.
You'd do anything to keep them safe. But you're also 800 miles away, working full-time, raising kids - and Googling "best medical alert system" at midnight isn't working.
We've done the research. Now we give you the answers.
We know which video doorbells actually work for seniors. We've tested the fall detectors. We've figured out the iPad settings that make sense. And we don't give you generic checklists - we tell you exactly what to buy for YOUR parents' specific situation.
Dad almost got scammed? We'll recommend the exact security setup. Mom won't wear a medical alert pendant? We'll show you the Apple Watch workaround. We nerd out on this stuff so you can stop Googling at midnight and actually solve the problem.
Less guessing. More confidence.
What we help you figure out
Every situation is different. Here's where we usually start.
Tech That's Actually Safe & Usable for Seniors
Which iPad settings to change, which apps to delete, which password manager won't drive them crazy. We've tested them all and tell you exactly what works for YOUR parents' tech comfort level - not what works for 'seniors' generically.
Home Safety Without Wasting Money
Which grab bars are worth installing (and which can wait), what lighting changes prevent 3am falls, which $500 monitoring system you can skip because their Apple Watch does it better. We help you prioritize what matters.
Daily Life Made Simpler
Which medication reminder app they'll actually use, how to set up grocery delivery so they'll accept it, which transportation options exist beyond 'call your daughter.' We find solutions that fit their personality, not just solve the problem on paper.
Avoiding Expensive Mistakes
That $800 smart home system you don't need. The $50/month monitoring service with a better free alternative. The insurance benefits they're not using. We help you spend smart, not just spend less.
Don't see your thing?
Simple process. Clear answers. Ongoing support.
Tell Us Your Situation
Take our guided assessment or schedule a 60-minute consultation to discuss your parents' home, health, tech use, and safety concerns.
Get Your Personalized Plan
Within 48 hours, receive a detailed plan with specific product recommendations (exact models, prices, where to buy), priority-ranked actions, and setup guides.
Implement With Our Support
Buy the recommended products and set them up using our guides. We're here via email when something doesn't work or when needs change.
Real families. Real solutions.
Lynne
Caring for her parents
"Keeping my parents safely in the home they love was the goal, but I was overwhelmed on where to start. Greg walked me through the right technology and solutions so I didn't have to research, install, or troubleshoot on my own. His patient, non-judgmental approach helped me move forward instead of getting stuck."
Dave
Caring for his wife
"As our family cares for my wife after her stroke, Greg has been a great partner on thinking through on-going and changing needs - health monitoring, communication, and the practical tools that make home care possible. The team's guidance is both expert and deeply humane. He's helped us stay present and supportive in a new chapter of our lives."
Beth
Aging Independently
"I want to stay independent as long as possible, and Ben gave me the tools to do it safely. The changes we made together reduced my worry about emergencies, accidents, and day-to-day risks. He's smart, easy to talk to, and a real partner."
Who we are
Benjamin Richman
Co-Founder
Benjamin was an Entrepreneur in Residence at a continuing care retirement community, where he saw the gap between what seniors needed and what actually existed. Now he volunteers at his local senior center every week teaching older adults how to use their phones and computers - and how to avoid digital scams. He's seen firsthand that people don't just need help with one device - they need someone thinking about the whole picture of aging at home. Watching his own family navigate caregiving showed him the invisible burden families carry. He wants to relieve it.
Greg Siegel
Co-Founder
Greg has had the good fortune of spending his career helping people live better lives - from designing programs to make college more affordable, to now focusing on how families can navigate the challenges of aging gracefully. As someone in the sandwich generation himself, he knows what it feels like to be overwhelmed - and has learned deeply from personal experience.
Why We Switched to a Membership Model
What We Used To Do:
We visited homes in NYC, installed products, configured tech, trained families. It was comprehensive - and expensive. Most families couldn't afford $2,000+ for our services, no matter how valuable.
What We Realized:
After working with hundreds of families, we saw the pattern: the biggest value wasn't us installing the grab bars. It was knowing WHICH grab bars to buy, and WHERE to put them, and which ones could wait.
The assessment and expertise was worth more than the implementation.
What We Do Now:
We deliver that expertise to families nationwide through affordable annual memberships. You get the same personalized assessment and recommendations - you just handle the buying and setup yourself (with our detailed guides).
For most families, this is exactly what they need. For the minority who need hands-on help, we connect you with trusted local partners.
The Result:
More families helped. Lower cost. Same expertise. Better outcomes.
We're building the service we wish existed for our own families.
Ready to stop guessing and start solving?
See which membership tier fits your family.
Serving families nationwide